> For the complete documentation index, see [llms.txt](https://doc.attrisys.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.attrisys.com/faq/built-in-functions/what-is-external-traffic-tracking.md).

# What is external traffic tracking?

It involves monitoring traffic that originates outside of Amazon, helping you understand customer behavior and preferences.