> For the complete documentation index, see [llms.txt](https://doc.attrisys.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.attrisys.com/faq/built-in-functions/why-is-external-traffic-important-for-my-product-optimization.md).

# Why is external traffic important for my product optimization?

Optimizing external traffic with Attrisys improves ad efficiency, reduces costs, and may qualify you for Amazon's Brand Referral Bonus Program.