Choosing the Right Attribution Tool for Your Amazon Sales: A Comprehensive Comparison

Amazon Attribution is a robust tool provided by Amazon to help sellers trace the origins of their sales from off-platform advertising efforts. It's designed to give insights into how external advertising drives traffic to Amazon listings, offering valuable data for strategic decision-making. However, while Amazon Attribution serves as a foundational tool, it may not fully cater to the more nuanced needs of all sellers, particularly those looking for deeper insights and broader capabilities.

The comparison chart below outlines key features of both Attrisys and Amazon Attribution, showcasing where Attrisys provides additional value and support to help you elevate your e-commerce strategy. Whether you're a small business owner or manage a large e-commerce operation, understanding the differences between these tools can empower you to choose the solution that best fits your business needs.

Features		Amazon Attribution	Attrisys
Tracking	Tracks Source of Traffic Visiting Your Pages	Yes	Yes
	Separates Traffic by Website/Platform	Yes	Yes
Analytics and Reporting	Analytics	Limited	Yes
	Reporting	Limited	Yes
Intermediate Landing Page Filtering		No	Yes
Influencer Campaign Management		No	Yes
Influencer Database		No	Yes
Support	24/7 Support	No	Yes
	Attrisys Community	No	Yes
Traffic Optimization		No	Yes
Free Platform		Yes	Yes
Free Trial Availability		N/A	Yes