Choosing the Right Attribution Tool for Your Amazon Sales: A Comprehensive Comparison
Amazon Attribution is a robust tool provided by Amazon to help sellers trace the origins of their sales from off-platform advertising efforts. It's designed to give insights into how external advertising drives traffic to Amazon listings, offering valuable data for strategic decision-making. However, while Amazon Attribution serves as a foundational tool, it may not fully cater to the more nuanced needs of all sellers, particularly those looking for deeper insights and broader capabilities.
The comparison chart below outlines key features of both Attrisys and Amazon Attribution, showcasing where Attrisys provides additional value and support to help you elevate your e-commerce strategy. Whether you're a small business owner or manage a large e-commerce operation, understanding the differences between these tools can empower you to choose the solution that best fits your business needs.
Tracking
Tracks Source of Traffic Visiting Your Pages
Yes
Yes
Separates Traffic by Website/Platform
Yes
Yes
Analytics and Reporting
Analytics
Limited
Yes
Reporting
Limited
Yes
Intermediate Landing Page Filtering
No
Yes
Influencer Campaign Management
No
Yes
Influencer Database
No
Yes
Support
24/7 Support
No
Yes
Attrisys Community
No
Yes
Traffic Optimization
No
Yes
Free Platform
Yes
Yes
Free Trial Availability
N/A
Yes
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